Quality of the party data information entity

"Fit for use" is the most commonly used term to characterize the quality of data of the information entity. It includes a subjective measure possess desired features and an objective measure free from defects. Possess desired features measures whether the data is accessible, relevant and secure. It’s a subjective measure because it is always a function of the business context in which the data is used. The same set of party data may possess all the desired features for marketing but fall far short of what’s necessary for finance or service. On the other hand free from defects is an objective measure of the data itself regardless of use. The set of attributes, keys and relationships in a particular party dataset can be objectively measured as complete and accurate. For example, the attribute values are, or are not correct, with an explicit number of defects, at a point in time. The set of party keys has a known level of duplication.

Cure customer data disorder