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Party information variance

Party information variance Customer data disorder means there is significant variance between information about the customer party in the information entity and the party itself in the real world. It’s a failure to identify, map and manage four kinds of changes. First, people and legal entities change frequently in the real world and business has little control over the entity itself. This is dramatically different than other managed business entities – like product – where the business organization is responsible for the entity itself – as well as the information entity. Second, the context to manage the information entity also changes frequently. Changes to business process, business rules and application logic all impact the information entity. Third, the metadata about the information entity, both logical and physical, tends to fall behind changes in the business context. Finally, the information entity itself changes, often at the mercy of many different business and data integration applications. Customer data disorder arises when these changes are not managed sufficiently to maintain an alignment in the accuracy and completeness of the party information entity as it describes the customer in the real world.

Cure customer data disorder

 

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