Party data quality in customer relationship management

• Are there regularly applied measurements for completeness and accuracy?
• Are reports compiled and distributed?
• Is there a defined process to prioritize issues and manage resolution?

• Is there a well understood definition of what constitutes a customer?
• Are there definitions for customer types and relationships between parties?
• Are the rules for the matching process defined? Can they be accessed and changed?
• Are there measurements that describe the accuracy of the matching process?
• Is there a written definition of how data about the same party is merged together from different sources?
• When external reference data is appended is there any information available about the accuracy of the enrichment process?
• Is there an interface for business people to review matches and formally manage relationships between parties including hierarchies?
• Do the people who use the party data believe the data is relevant and accessible?
• Does the CRM business function participate in an enterprise data governance process?