Party data quality with business intelligence applications and the warehouse

Party Data Quality Management for Business Intelligence

While CRM applications often have the formal responsibility to manage the party data object itself the party data management process is often invisible to the warehouse. But at the same time reporting, business intelligence applications and the warehouse environment depend upon party data for primary dimensions. Dollars, units, geography and time are always denominated by some dimension of party. The customer, member, vendor, distributor, supplier or other party dimension is made up of aggregations based on group keys assigned to sets of attributes that describe instances of parties. Does an inaccurate party dimension impact the quality of the report, the model, and the analysis of information from the warehouse? The elephant in the BI room is that often no one understands the quality of the party dimension. There may be no formal standardization, matching and survivorship. Are there quality measurements? Reporting on quality and content? Exception processing? Connection to a governance process?

Party Data Quality in CRM

Party Data Quality in the Enterprise

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