What does Bernie Madoff have to do with MDM?

Translating account to a party centric model

Now the other hard part – after you’ve confirmed why this is important to the business, what are the expected benefits and who is responsible for making the business decisions - is how to implement an application sophisticated enough to automatically solve the problem. That application needs to process the data as well as a human being who is an expert in the subject matter. Let’s do one first using our agreed upon business rules.

• "AMY LURIA PARTNERS LLC" is the Owner of the Account, is a Business and with an Address of "885 THIRD AVENUE 18TH FLOOR" for the purposes of this account.
• "BERNARD L MADOFF" and "PETER B MADOFF" are both Persons with an Address at "885 THIRD AVENUE 18TH FLOOR".
• Both "BERNARD L MADOFF" and "PETER B MADOFF" have a Care Of relationship with the Account.

Voila! This account translates into one address, three parties, two party types and three relationships.