DataQualityFirst - Better data quality improves business performance!
 

What does Bernie Madoff have to do with MDM?

Core party data: an enterprise asset

Now of course we open the pandora's box of many many other questions that wait to be answered based on a consistently managed view of master data that includes party. Let’s digress for just a moment and expand the model to add a couple of additional concepts like what people bought from you, how you’ve interacted with them, how they prefer to be contacted and more about who they are.

Expanded model with core party data

Depending on where you sit in the enterprise you’d have a different interest but can work from the same set of master data facts – what we refer to as core party data. Important questions like what is our total exposure with a particular party across product and in the extended hierarchy that party participates in? Or share of wallet? Who are our most profitable customers? What is the adoption cycle for our products? Do we adhere to the privacy and contact preferences of our customers?

The foundation to answer all these questions is to manage your master data as an important asset to the business. Solving the party data problem is a great place to start

 

DataQualityFirst • 20 Cabot Blvd • Suite 300 • Mansfield, MA 02048 • 508 618 1317 • information@dataqualityfirst.com
IBM Business Partner
The IBM logo and the Business Partner emblem are trademarks of International Business Machines Corporation in the United States, other countries, or both.
DataQualityFirst TM

DataQualityFirst™, PartyQualityInsight™ and Cure Customer Data Disorder™ are trademarks of DataQualityFirst Inc. IBM®, Information Server®, InfoSphere™, QualityStage® and DataStage® are trademarks of the International Business Machines Corporation. Other company, product or service names may be trademarks or service marks of others.
Site Last Updated: May 03rd, 2010 at 12:51 PM ET • Site Design by Ashdown Technologies • Copyright Information